Web Premiere Toons Boost Traffic at CartoonNetwork.com
Cartoons in the News - May 28, 1999

Less than a year after its launch, CartoonNetwork.com has moved up to become one of the top three most-visited kids Web sites, according to Media Metrix's March 1999 figures. The Online division of Cartoon Network credits it's Web Premiere Toons with a large part of that success.

Web Premiere Toons' B. Happy by Mark Newgarden and Pink Donkey and the Fly by Gary Panter drew more than 3.5 million page views combined, according to Cartoon Network's internal figures. Overall, Media Metrix tallied 28.7 million page views for CartoonNetwork.com, which ranked No. 2 among kids Web sites and No. 16 among overall sites visited by kids ages 2-11. The figure was the highest monthly total ever for CartoonNetwork.com. Additionally, Media Metrix estimated that CartoonNetwork.com had more than 217,000 unique kids in that age range visiting the site in March, up from 165,000 visitors in February. The Web Premiere Toons launched at the end of February.

According to Nielsen Net Ratings, CartoonNetwork.com in March was among the top ten for all Web sites in terms of time spent on-site. Cartoon Network Online is turning that upward momentum into advertising revenue. The company has signed new advertising and promotional deals with such companies as McDonald's, Reebok, Gap Kids and Pepperidge Farm Goldfish -- adding to a clientele that includes Disney Home Video, Electronic Arts and Nintendo, among others.

"Our commitment to providing original, online programming is working," says Sam Register, vice president and creative director for Cartoon Network Online. " Formed in July 1998, Cartoon Network Online is a division of Cartoon Network. With reportedly the world's largest cartoon library, Cartoon Network creates and showcases innovative original cable TV programming such as Cow and Chicken, Space Ghost Coast to Coast and Cartoon Cartoons. Since its launch in 1992, Cartoon Network has continued to be one of basic cable's fastest-growing, highest-rated networks.

   - Pete O